SODAVUI

Sodavui is a new-generation fermented fruit drink brand from Vietnam, bringing a fresh perspective to a category often defined by familiar and predictable visual language.

For a young generation that values energy, individuality, and self-expression, Sodavui needed an identity that felt equally alive. We explored a visual language that is vibrant, playful, and confident—balancing bold color with a sense of ease and spontaneity.

The result is a brand that refuses to take itself too seriously. From identity to packaging, every element was designed to feel expressive, approachable, and a little unexpected—creating a distinctive presence on the shelf while capturing the carefree spirit of Sodavui.